THE 3 STRATEGIC STEPS FOR A SUCCESSFUL ROAD-TO-CHINA

To be successful in the increasingly competitive Chinese retail market, you need to focus on two main areas: the drive for constant innovation, and the ability to channel multiple activities into a single strategy. Not forgetting, of course, the cultural differences. How can an Italian brand succeed in winning the challenges in the era of the New Chinese Retail? Stefano Poliani, … Continue Reading »